Authenticity is more than a trend – it’s a lifestyle! tbh – true beautiful honest is our first multidimensional permanent hair color that creates authentic looking shimmering powder tones.

Formulated with naturally derived grapeseed oil, complemented by additional performance drivers, for a truly personalized service. Beauty has become a method of self-expression, rejecting convention, celebrating imperfection and being happy and authentic, just the way you are. 

What is Truly Authentic Hair Color?

Truly authentic looking hair color works with hair's natural high and lowlights to create a unique and beautiful color. Here's how tbh – true beautiful honest achieves genuine, authentic looking results:

• Illuminates and enhances natural high and lowlights for a multi-dimensional look 
• Genuinely honest approach to ingredients